CSS :

<!-- General link styles -->
.link {
outline: none;
text-decoration: none;
position: relative;
font-size: 8em;
line-height: 1;
color: #9e9ba4;
display: inline-block;
}

@media screen and (max-width: 42em) {
.link--asiri { -webkit-transform: scale3d(0.65,0.65,1); transform: scale3d(0.65,0.65,1); }
}

.link--asiri {
position: relative;
width: 400px;
height: 200px;
}

.link--asiri .text-fill {
position: relative;
width: 100%;
height: 100%;
overflow: hidden;
}

.link--asiri canvas {
width: 100%;
height: 100%;
}

.link--asiri .svg-inverted-mask {
position: absolute;
width: 400px;
height: 200px;
top: 0;
left: 0;
box-shadow: inset 0 0 0 2px #222; /* FF rendering issue */
}

.link--asiri .shape--fill {
fill: #222;
}

.link--asiri .text--transparent {
fill: #95D384;
-webkit-transition: fill 0.2s;
transition: fill 0.2s;
}

.link--asiri:hover .text--transparent {
fill: transparent;
}

.svg--asiri .mask__shape {
fill: white;
}

.text--asiri {
font-size: 150px;
text-transform: uppercase;
font-weight: 900;
stroke: #fff;
stroke-width: 1.5;
}

---

JavaScript :

<script>
    window.requestAnimFrame = (function(callback) {
	return window.requestAnimationFrame || window.webkitRequestAnimationFrame || window.mozRequestAnimationFrame 
        || window.oRequestAnimationFrame || window.msRequestAnimationFrame ||
		function(callback) {
		   window.setTimeout(callback, 1000 / 60);
				};
		})();

	var requestId, jolttime;

	var c = document.getElementById('canv');
	var $ = c.getContext('2d');

	var s = 18; //grid square size
	var mv = 10; //moving areas
	var sp = 1; //move speed
	var clm = 23; //columns
	var rw = 10; //rows
	var x = []; //x array
	var y = []; //y array
	var X = []; //starting X array
	var Y = []; //starting Y array
	c.width  = c.offsetWidth;
	c.height = c.offsetHeight;

	for (var i = 0; i < clm * rw; i++) {
		x[i] = ((i % clm) - 0.5) * s;
		y[i] = (Math.floor(i / clm) - 0.5) * s;
		X[i] = x[i];
		Y[i] = y[i];
	}
	var t = 0;

	function jolt() {
		$.fillRect(0, 0, c.width, c.height);

		for (var i = 0; i < clm * rw; i++) {
			if (i % clm != clm - 1 && i < clm * (rw - 1) - 1) {
				$.fillStyle = "hsla(0,0,0,1)";
				$.strokeStyle = "#95D384";
				$.lineWidth = 1;
				$.beginPath();
				$.moveTo(x[i], y[i]);
				$.lineTo(x[i + 1], y[i + 1]);
				$.lineTo(x[i + clm + 1], y[i + clm + 1]);
				$.lineTo(x[i + clm], y[i + clm]);
				$.closePath();
				$.stroke();
				$.fill();
			}
		}
		for (var i = 0; i < rw * clm; i++) {
			if ((x[i] < X[i] + mv) && (x[i] > X[i] - mv) && (y[i] < Y[i] + mv) && (y[i] > Y[i] - mv)) {
				x[i] = x[i] + Math.floor(Math.random() * (sp * 2 + 1)) - sp;
				y[i] = y[i] + Math.floor(Math.random() * (sp * 2 + 1)) - sp;
			} else if (x[i] >= X[i] + mv) {
				x[i] = x[i] - sp;
			} else if (x[i] <= X[i] - mv) {
				x[i] = x[i] + sp;
			} else if (y[i] >= Y[i] + mv) {
				y[i] = y[i] - sp;
			} else if (y[i] <= Y[i] + mv) {
				y[i] = y[i] + sp;
			}
		}
		//controls time of electric shake> when counter equals 0, it will reset for 5s then start again.
		if (t % c.width == 0) {
			jolttime = setTimeout('jolt()', 5);
			t++;
		} else {
			jolttime = setTimeout('jolt()', 5);
			t++;
			}
		}

		function start() {
			if (!requestId) {
				requestId = window.requestAnimFrame(jolt);
			}
		}

		function stop() {
			if (requestId) {
				clearTimeout(jolttime);
				window.cancelAnimationFrame(requestId);
				requestId = undefined;
			}
		}

		document.querySelector('a.link--asiri').addEventListener('mouseenter', start);
		document.querySelector('a.link--asiri').addEventListener('mouseleave', stop);
	</script>
	<script>
		// For Demo purposes only (show hover effect on mobile devices)
		[].slice.call( document.querySelectorAll('.grid a') ).forEach( function(el) {
			el.onclick = function() { return false; }
		} );
	</script>

HTML :

<!-- SVG for effect "Asiri" -->
<svg class="hidden svg--asiri" viewBox="0 0 400 200">
<!-- Symbol with text -->
<symbol id="s-text">
<text text-anchor="middle" x="50%" y="50%" dy="0.35em" textLength="280" class="text--asiri">Asiri</text>
</symbol>
<!-- Mask with text -->
<mask id="m-text" maskUnits="userSpaceOnUse" maskContentUnits="userSpaceOnUse">
<rect width="100%" height="100%" class="mask__shape">
</rect>
<use xlink:href="#s-text" class="mask__text"></use>
</mask>
</svg>

<div class="grid__item color-10">
<a class="link link--asiri" href="#">
<!-- Content for text -->
<div class="text-fill">
<canvas id="canv" width="400" height="200"></canvas>
</div>
<!-- SVG to cover text fill -->
<svg viewBox="0 0 400 200" class="svg-inverted-mask">
<!-- Big shape with hole in form of text -->
<rect width="100%" height="100%" mask="url(#m-text)" class="shape--fill"></rect>
<!-- Transparent copy of text to keep
patterned text selectable -->
<use xlink:href="#s-text" class="text--transparent"></use>
</svg>
</a>
</div>